CHERRY introduces gaming brand CHERRY XTRFY
from Stephen Kastenhofer 
on April 28, 2023, 14:00 p.m. | Write a comment
True to the motto "IN IT TO WIN IT", CHERRY enters the world of gaming with the takeover of the well-known Swedish gaming peripheral manufacturer XTRFY proprofessional computer games. We were there at the event in Cologne.
So far, CHERRY is mainly known in the Chinese market and for its market-leading, interchangeable keys and switches called "CHERRY MX". The company has now presented its own global gaming brand under the name "CHERRY XTRFY". With the help of XTRFY's experience and knowledge, CHERRY wants to make a name for itself with its new strategy in the global gaming market. The focus is clearly on e-sports.
CHERRY FAMILY
Under the name XTRFY FAMILY, CHERRY wants to build a network of greats from the gaming sector. They rely on cooperation with e-sports teams and well-known personalities. These partners include SK Gaming, Heroic, Vitality and Counter-Strike legend Patrik “f0rest” Lindberg.
Even more products for the gaming range
Picture: TechnikNews
With its new products, CHERRY XTRFY not only wants proappeal to professional and passionate gamers, but also to casual gamers who only gamble from time to time. For this purpose, the company is planning this year, alongside the three new keyboards already presented and to bring even more products to market for the gaming industry in addition to the well-known, successful range. At the moment, these include a number of mice, keyboards, headsets, mouse pads and much more. The company continues to rely on tried and tested products, such as the "CHERRY MX" system, but also develops new products, such as the new CHERRY Advanced Wireless Technology.