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Sony shows creative tools, camera drone Airpeak, BRAVIA XR televisions and more at CES 2021

Sony Airpeak CES 2021
Image: Sony
(Post picture: © 2021 Sony)

Last night, Sony showed off a few new products at CES 2021. There's a new drone for creatives and new TVs for enthusiasts. They also presented details about VISION-S, Sony's prototype vehicle with which they want to contribute to the evolution of mobility.

Sony has also moved into the digital context CES 2021 knew how to present. The keynote from Sony took place quite late last night - more precisely at 23:00 p.m. our time. All Dates and events for CES 2021 By the way, you can find it in our overview. However, since the keynote went through pretty quickly, it was impossible to follow closely. We are therefore summarizing the whole event again.

New music tools for creatives and producers

Sony's event yesterday was aimed more at the creative target group than directly at the private user. New tools have been introduced, such as 360 degree audio musicproproduction tools. A tool for creating 360 Reality Audio compatible music that realizes a spatial sound field. It enables music creators and artists to play their music in a 360° field using existing production platforms.

With the new virtual production tool with real-world volumetric capture, sets and locations for film/TV production are captured as 3D volumetric point cloud data. They are then processed using Sony Innovation Studios' Atom View software, rendered and displayed as a background image on a Crystal LED display for real-time virtual production.

They also worked with Epic Records artist Madison Beer with Sony Music Entertainment (SMEI) and Verizon to create a new concert experience. They have been transformed into a virtual, realistic avatar and all the sounds in the hall have been artificially reproduced. She performed an excerpt from her latest song in a virtual replica in the Sony Hall.

Airpeak - a drone with a SLR camera mount

The Airpeak, a new generation of drones, on which a game reflex camera is mounted, was presented at the fair. Of course, a Sony Alpha camera is used here. This is stabilized in the holder like in a gimbal and thus enables creative people to shoot smoothly and smoothly. This is how Airpeak Video should beproinspire dozens of creative ideas. With this initiative, Sony wants to contribute to the development of drones and gain even more foothold in this market in the future.

Sony Airpreak drone CES 2021

The reflex camera is attached to the new Airpeak from Sony. (Image: Sony)

For even better videoproproduction on the smartphone, the Xperia 5 II, the 5G-capable smartphone from the flagship series, receives the Photography Pro and Cinematography Pro functions "powered by CineAlta". With these tools, the user can also adjust parameters and color settings on the smartphone like on full-frame cameras.

3D display and crystal LED display for creative people

Sony spatial reality display CES 2021

This is what the new Sony display looks like, which is supposed to show 3D objects in great detail. (Image: Sony)

The Spatial Reality Display is a display that shows objects in three dimensions and makes them look as if they were real. This allows creatives to present product designs, color or shape variations and demonstrate to the viewer exactly what they have in mind. They are also said to be suitable for displays or three-dimensional signs in shops. It enables the viewer to experience the depth, structure and overall appearance of an object as if they were actually seeing it in front of them.

Sony Crystal LED display CES 2021

These new displays from Sony could be seen in shopping halls and more. (Image: Sony)

The new Crystal LED displays come with the powerful imageproprocessor "X1 for Crystal LED". This processor is also used in Sony's BRAVIA televisions. This means that images are even more breathtaking and look extraordinarily realistic. This makes the new LED displays perfect for halls or lobbies.

BRAVIA XR television

Let's move on to the most exciting product for private customers - the new BRAVIA XR televisions. The new BRAVIA XR is equipped with Sony's new "XR" processor, which is said to boast artificial intelligence. The processor recognizes the points in the image that a viewer focuses on and analyzes numerous aspects of the image quality in order to produce more realistic images that are more closely aligned with human perception. In addition, the sound is upscaled to 5.1.2 channel sound to envelop the viewer in surround sound.

Details about the VISION-S prototype vehicle

Work on the VISION-S, the prototype vehicle with which Sony wants to contribute to the evolution of mobility, has reached the next phase. Developments in the areas of safety, entertainment and adaptability are being pushed forward. In December 2020, tests for technical evaluation began on the public streets of Graz, Austria. A video shows the first details of the entertainment system, 5G functions and a first test drive.

But there is still no further details. Especially on the point of whether Sony really wants to implement its own electric car or just provide the technology.

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David Wurm

Do that TechnikNews-Ding together with a great team since 2015. Works in the background on the server infrastructure and is also responsible for everything editorial. Is fascinated by current technology and enjoys blogging about everything digital. In his free time he can often be found developing webs, taking photographs or making radio.

David has already written 978 articles and left 383 comments.

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