Blocking ads removes funding from us!
Researching and writing articles takes a lot of time. Operating our infrastructure costs money.
All of this is funded with advertising revenue.
We don't like advertising either - that's why we avoid annoying banners and pop-ups.
Please give us a chance and deactivate your adblocker!
Alternatively, you can support us here voluntarily.

Follow us:


Spotify: Unrestricted skipping of advertising soon possible

Spotify logo
Image: Spotify
(Post picture: © 2018 Spotify)

Probably the most annoying thing about the free version of Spotify are the advertisements and the fact that they cannot be skipped indefinitely. However, Spotify wants to change that in the future.

First of all: Spotify's free subscriptions are financed through advertising. Thus, Spotify will never completely deactivate advertising for users of the free version. However, in the future you will be able to skip advertising as often as you like. This feature is currently being tested in Australia.

New "Active Media" concept

The idea of ​​Spotify behind the whole thing: It shows more advertisements that the user would rather listen to. Plus less advertising that the listener would like to skip. Danielle Lee, who is responsible for advertising at Spotify, compares this approach to Spotify's personal playlists.

The taste of the user is used to determine which advertising content they should hear. And why is this concept now called “Active Media”? Advertisers only have to pay Spotify for the impressions that users actually listen to. Let's see when this concept makes it to us.

Recommendations for you

>> The best Amazon deals <

David Haydl

David lives in Graz and has been there for around half a decade TechnikNews, also editor-in-chief for some time. He regularly provides the site with news, test reports and the like TechnikNews Weekly, which was his idea to launch. He likes to spend his free time outdoors, listening to a lot of music (and clearly too loud) and some podcasts on all kinds of topics, and also likes to go running. He enjoys the time that remains with his charming girlfriend or in front of the TV.

David has already written 1269 articles and left 117 comments.

Web | Facebook | X (Twitter) | Insta | Snap | PayPal coffee donation | MacBook Pro 14" (early 2023) | iPhone 15 Pro Max
notification settings
notifications about
guest
Your name, which will be shown publicly.
We will not publish your email address.

0 Comments
latest
oldest Best
Inline feedback
View all comments