With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process, for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer") ).
Jump to section
- 1 Introduction
- 2 Overview of the processing
- 3 Safety measures
- 4 Transmission of personal data
- 5 Data processing in third countries
- 6 Deletion of data
- 7 Use of cookies
- 8 Provision of the online offer and web hosting
- 9 Registration, login and user account
- 10 Single sign-on login
- 11 Blogs and publication media
- 12 Contact and request management
- 13 audio content
- 14 Sweepstakes and competitions
- 15 Web analysis, monitoring and optimization
- 16 Online marketing
- 17 Affiliate Programs and Affiliate Links
- 18 Presence in social networks (social media)
- 19 Plugins and embedded functions as well as content
- 20 Modification and update of the privacy policy
- 21 Rights of data subjects
- 22 definitions
Introduction
Stand: 13. September 2024
Controller
- David Wurm
- Contact details see Imprint
Overview of the processing
The following summary summarizes the types of data processed and the purposes of their processing and refers to the individuals concerned.
Types of processed data
- inventory data.
- Contact details.
- content data.
- contract data.
- usage data.
- Meta/Communication Data.
Categories of affected persons
- Communication partner.
- user.
- Sweepstakes and competition participants.
Purposes of processing
- Provision of contractual services and customer service.
- Contact requests and communication.
- Safety measures.
- range measurement.
- tracking.
- conversion measurement.
- Affiliate tracking.
- Management and answering of inquiries.
- Conducting sweepstakes and competitions.
- Feedback.
- Marketing.
- Profiles with user-related information.
- registration procedure.
- Providing our online offer and user-friendliness.
- information technology infrastructure.
Relevant legal basics
Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.
- Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.
- Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
- Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh this.
In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Austria. This includes in particular the Federal Act on the Protection of Natural Persons in the Processing of Personal Data (Data Protection Act – DSG). In particular, the Data Protection Act contains special regulations on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases.
Safety measures
We will take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, the different probabilities of occurrence and the extent to which the rights and freedoms of individuals are threatened to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as their access, input, transfer, availability and segregation. We have also set up procedures to ensure the enjoyment of data subject rights, the erasure of data and responses to the threat to data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technology design and privacy-friendly default settings.
Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not necessary, the IP address will be shortened (also known as "IP masking"). The last two digits or the last part of the IP address after a point are removed or replaced by placeholders. The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person based on their IP address.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.
Transmission of personal data
As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data processing in third countries
If we process data in a third country (ie, outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third party services or the disclosure or transfer of data to other persons, entities or companies takes place, this is done only in accordance with the legal requirements.
Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Our data protection information may also contain further information on the storage and deletion of data, which have priority for the respective processing.
Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyzes of visitor flows.
Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except where not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide the users with a telemedia service (i.e. our online offer) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.
Notes on data protection legal bases: The data protection legal basis on which we process the personal data of users with the help of cookies depends on whether we ask users for their consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to enable our to fulfill contractual obligations. We will clarify the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processingproeat up.
Storage time: With regard to the storage period, the following types of cookies are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
- Permanent Cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.
General information on revocation and opposition (opt-out): Users can revoke the consent they have given at any time and also object to the processing in accordance with the legal requirements in Art. 21 DSGVO. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (which can also limit the functionality of our online services). You can also object to the use of cookies for online marketing purposes via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained.
Further notes on processingproProcesses, Processes and Services:
- Processing of cookie data based on consent: We use a procedure for cookie consent management, in the context of which the consent of the user to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure is obtained and managed and revoked by the user can become. The declaration of consent is stored here so that the query does not have to be repeated and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.
Provision of the online offer and web hosting
We process user data in order to be able to provide our online services to them. For this purpose we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the browser or the end device of the user.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Safety measures.
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Provision of online offer on own/dedicated server hardware: For the provision of our online offer, we use server hardware operated by us as well as the associated storage space, computing capacity and software; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Collection of access data and log files: Access to our online offer is recorded in the form of so-called "server log files". protokoliert. The server log files can include the address and name of the retrieved web pages and files, the date and time of retrieval, the amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and usually IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks) and to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or made anonymous. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
- Email delivery and hosting: The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection purposes. We ask you to note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the e-mails between the sender and receipt on our server; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Content Delivery Network: We use a "Content Delivery Network" (CDN). A CDN is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Hetzner: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.hetzner.com; Data protection statement: https://www.hetzner.com/de/rechtliches/datenschutz; Order processing contract: https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.
- stack path: Content Delivery Network (CDN) - service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: StackPath, LLC, 2021 McKinney Avenue, Suite 1100, Dallas, Texas 75201, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.stackpath.com; Data protection statement: https://www.stackpath.com/legal/privacy-statement/; Order processing contract: https://www.stackpath.com/legal/.
Registration, login and user account
Users can create a user account. As part of the registration, the users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes in particular the login information (user name, password and an e-mail address).
When using our registration and login functions and when using the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users can be informed by email about processes that are relevant to their user account, such as technical changes.
- Processed data types: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Safety measures; managing and responding to inquiries; Provision of our online offer and user-friendliness.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Two-factor authentication: Two-factor authentication provides an extra layer of security for your user account, ensuring that only you can access your account, even if someone else knows your password. To do this, you must perform an additional authentication measure (e.g. enter a code sent to a mobile device) in addition to your password. We will inform you about the process we use; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
- Deletion of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal permission, obligation or consent of the user; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
- No retention obligation for data: It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
Single sign-on login
"Single sign-on" or "single sign-on registration or "authentication" refers to procedures that allow users to log in with the help of a user account with a provider of single sign-on procedures (e.g a social network), also with our online offer. A prerequisite for single sign-on authentication is that the user is registered with the respective single sign-on provider and enters the required access data in the online form provided for this purpose, or is already registered with the single sign-on provider and confirm the single sign-on registration via the button.
The authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that we can no longer use for other purposes (so-called "user handle "). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, the selected data releases as part of the authentication and also on which data users have in the privacy or other settings of the user account with the single sign On providers have released. Depending on the single sign-on provider and the choice of the user, it can be different data, usually the e-mail address and the user name. The password entered as part of the single sign-on procedure at the single sign-on provider is neither visible to us nor is it stored by us.
Users are asked to note that their information stored by us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actually takes place. For example, if the user's e-mail address changes, they must change it manually in their user account with us.
If agreed with the users, we can use the single sign-on registration in the context of or before the fulfillment of the contract, insofar as the users have been asked to do so, process it within the framework of consent and otherwise use it on the basis of our legitimate interests and those of the interests of the users in an effective and secure registration system.
If users decide that they no longer want to use the connection to their user account with the single sign-on provider for the single sign-on process, they must cancel this connection within their user account with the single sign-on provider. If users want to delete their data from us, they must cancel their registration with us.
- Processed data types: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Safety measures; registration procedure.
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The reader's data are only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for security reasons. We also refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
- Processed data types: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Safety measures; contact requests and communication; Management and response to inquiries.
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Comments and contributions: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests. On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users for the duration of the survey and to use cookies to avoid multiple votes. The personal information provided in the comments and posts, any contact and website information as well as the content will be stored by us permanently until the user objects; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Comment subscriptions: The follow-up comments can be subscribed to by users with their consent. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purpose of proving the user's consent, we store the time of registration along with the IP address of the user and delete this information if the user unsubscribes from the subscription. You can cancel receiving our subscription at any time, ie revoke your consent. We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
- Akismet Anti-Spam Check: Akismet Anti-Spam Checking - We use the Akismet service based on our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the content of the comment, the referrer, information about the browser used and the computer system and the time of the entry. Users are welcome to use pseudonyms or not to enter their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we don't see any alternatives that work just as effectively; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://automattic.com; Data protection statement: https://automattic.com/privacy.
- Profile pictures of Gravatar: Profile pictures - We use the Gravatar service within our online offer and in particular in the blog. Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile has been saved for it. This is the sole purpose of submitting the email address. It will not be used for other purposes, but will be deleted afterwards. Gravatar is used on the basis of our legitimate interests, since we use Gravatar to offer the authors of contributions and comments the opportunity to personalize their contributions with a profile picture. By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service. If users do not want an avatar associated with their Gravatar email address to appear in the comments, they should use an email address that is not stored with Gravatar to comment. We also point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if the user does not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://automattic.com; Data protection statement: https://automattic.com/privacy.
Contact and request management
When contacting us (e.g. via contact form, e-mail, telephone or via social media) and in the context of existing user and business relationships, the details of the requesting person are processed to the extent necessary to answer the contact request and any requested measures.
The answering of the contact inquiries as well as the management of contact and inquiry data within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintenance of User or Business Relationships.
- Processed data types: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Communication partner.
- Purposes of processing: contact requests and communication; managing and responding to inquiries; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Provision of contractual services and customer service.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context to process the communicated request. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfillment and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the concerns and our legal storage obligations; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
audio content
We use hosting and analysis offers from service providers to offer our audio content for listening or downloading and to receive statistical information on retrieving the audio content.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of userprofiles); Provision of our online offer and user-friendliness.
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Podlove Podcast Publishers: publication of podcasts; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://publisher.podlove.org/; Further information: Operation on our server.
- Spotify: Spotify – music hosting and widget; Service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.spotify.com/de; Data protection statement: https://www.spotify.com/de/legal/privacy-policy/.
Sweepstakes and competitions
We process personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the Security of the competition or the protection of our interests against misuse through the possible collection of IP addresses when submitting competition entries).
If contributions by participants are published as part of the competition (e.g. in the context of a vote or presentation of the competition contributions or the winners or reporting on the competition), we point out that the names of the participants can also be published in this context. Participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and that inquiries regarding the competition should be addressed to us.
The data of the participants will be deleted as soon as the competition or the competition is over and the data is no longer required to inform the winners or because queries about the competition are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. The winners' data can be retained for longer, for example to answer questions about the prizes or to be able to fulfill the prizes; In this case, the retention period depends on the type of profit and is, for example, up to three years for items or services, in order to be able to process warranty cases, for example. Furthermore, the data of the participants can be stored for a longer time, for example in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes within the framework of the competition, its processing and storage period are based on the data protection information for this use (e.g. in the case of registering for the newsletter as part of a competition).
- Processed data types: Inventory data (e.g. names, addresses); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Sweepstakes and competition participants.
- Purposes of processing: Conducting sweepstakes and competitions.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
Web analysis, monitoring and optimization
The web analysis (also referred to as "reach measurement") is used to evaluate the visitor flows to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, recognize at what time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization.
In addition to the web analysis, we can also use test methods, for example, to test and optimize different versions of our online offer or its components.
Unless otherwise stated below, profiles, ie data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use to collect their location data, location data can also be processed.
It also stores the IP addresses of the users. However, we use an IP masking method (ie, pseudonymization by truncating the IP address) to protect users. In general, in the context of web analysis, A / B-testing and optimization, no clear data of users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of userprofiles); tracking (e.g. interest/behavior-related profiling, use of cookies); provision of our online offering and user-friendliness.
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Google Analytics: Web analysis, range measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Opposition possibility (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of commercials: https://adssettings.google.com/authenticated; Further information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Matomo: Matomo is software that is used for web analysis and range measurement purposes. When using Matomo, cookies are generated and stored on the user's end device. The user data collected as part of the use of Matomo is only processed by us and not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Deletion of data: The cookies have a maximum storage period of 13 months.
Opt-out
We offer to unsubscribe from the tracking of the two tools mentioned above (Google Analytics, Matomo). You can find this page at Opt-out. If you click on the respective buttons there, you will no longer be recorded by the anonymous tracking in the future.
Online marketing
We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called usersprofile is created and stored in a file (so-called "cookie") or similar processes are used by means of which the user information relevant for the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing process do not know the actual identity of the users, only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or similar procedures. These cookies can later generally also on other websites that use the same online marketing method, read and analyzed for purposes of displaying content as well as be supplemented with other data and stored on the server of the online marketing process provider.
As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.
In principle, we only have access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can examine which of our online marketing methods led to a so-called conversion, ie, for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing efforts.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavior-based profiling, use of cookies); marketing; profiles with user-related information (creation of userprofiles).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
- Opposition possibility (opt-out): We refer to the data protection notices of the respective providers and the options for objection specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can switch off cookies in your browser settings. However, this can limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu, b) Canada: https://www.youradchoices.ca/choices, c) USA: https://www.aboutads.info/choices, d) Territorial: https://optout.aboutads.info.
Further notes on processingproProcesses, Processes and Services:
- Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive payment for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Data protection statement: https://policies.google.com/privacy; Further information: types of processing and data processed: https://privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
Affiliate Programs and Affiliate Links
We include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third parties in our online offer (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").
In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves solely the purpose of the commission statement and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values that are part of the link or otherwise, eg in a cookie, can be stored. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online user ID.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Processed data types: Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Affiliate tracking.
- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Amazon Associatesprograms: affiliate partnerprogram (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.amazon.de; Data protection statement: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because it could make it more difficult to enforce the users' rights, for example.
Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, based on user behavior and the resulting interests of the userprofile are created. The usageprofile can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, in the usageprofiles, data is also stored independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of opting out (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.
- Processed data types: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.instagram.com; Data protection statement: https://instagram.com/about/legal/privacy.
- Facebook Pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things Done and Provided by You and Others” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to site operators so that they can gain insights into how people are using their Pages and interact with the content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information", https://www.facebook.com/legal/terms/page_controller_addendum), in which it is regulated in particular which security measures Facebook must observe and in which Facebook has declared its willingness to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook. For more information, see “About Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.facebook.com; Data protection statement: https://www.facebook.com/about/privacy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Agreement of joint responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).
- LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.linkedin.com; Data protection statement: https://www.linkedin.com/legal/privacy-policy; Order processing contract: https://legal.linkedin.com/dpa; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://legal.linkedin.com/dpa; Opposition possibility (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Twitter: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Data protection statement: https://twitter.com/privacy, (settings: https://twitter.com/personalization).
- YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Data protection statement: https://policies.google.com/privacy; Opposition possibility (opt-out): https://adssettings.google.com/authenticated.
- Xing: Social network; Service provider: XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.xing.de; Data protection statement: https://privacy.xing.com/de/datenschutzerklaerung.
Plugins and embedded functions as well as content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).
The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information on the browser and operating system, the websites to be referred to, the time of visit and other information on the use of our online offer, as well as being linked to information from other sources.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms).
- Affected people: Users (eg website visitors, users of online services).
- Purposes of processing: Provision of our online service and user-friendliness; Marketing; Profiles with user-related information (creation of userprofiles); Feedback (e.g. collecting feedback via online form).
- Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further notes on processingproProcesses, Processes and Services:
- Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. – We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Font Awesome (provided on own server): display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Google Fonts (provided on our own server): Fonts ("Google Fonts") for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Sharif: We use the privacy-safe "Shariff" buttons. "Shariff" was developed to enable more privacy on the web and to replace the usual "share" buttons on social networks. It is not the user's browser that establishes a connection with the server of the respective social media platform, but rather the server on which this online offer is located and queries the number of likes, for example. The user remains anonymous. You can find more information on the Shariff project from the developers of c't magazine: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; Data protection statement: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.
- Twitter plugins and content: Twitter plugins and buttons - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Twitter; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://twitter.com/de; Data protection statement: https://twitter.com/privacy, (settings: https://twitter.com/personalization).
- YouTube videos: video content; YouTube videos are integrated via a special domain (recognizable by the "youtube-nocookie" component) in the so-called "extended data protection mode", which means that no cookies are collected on user activities in order to personalize video playback. Nevertheless, information on the user's interaction with the video (e.g. remembering the last playback point) can be saved; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.youtube.com; Data protection statement: https://policies.google.com/privacy.
Modification and update of the privacy policy
We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we make require it. We will inform you as soon as the changes require your participation (eg consent) or other individual notification.
Sofern wir in dieser Datenschutzerklärung Adressen und Kontaktinformationen von Unternehmen und Organization in angeben, bitten wir zu beachten, dass die Adressen sich über die Zeit ändern können und bitten die Angaben vor Kontaktaufnahme zu prüfen.
Rights of data subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right at any time, for reasons that arise from your particular situation, against the processing of personal data relating to you, which pursuant to Art. 6 para. 1 lit. e or f DSGVO takes an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
- Withdrawal with consent: You have the right to revoke your consent at any time.
- Right: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: You have the right, in accordance with the legal requirements, to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
- Right to cancellation and limitation of processing: In accordance with the statutory provisions, you have the right to demand that data relating to you be deleted immediately, or alternatively to demand a restriction of the processing of data in accordance with the statutory provisions.
- Right to data portability: You have the right to receive data relating to you provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
- Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of your personal data is contrary to the Violates the requirements of the GDPR.
definitions
This section provides an overview of the terminology used in this Privacy Policy. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are intended above all to aid understanding. The terms are sorted alphabetically.
- Affiliate tracking: As part of affiliate tracking, links that the linking websites use to direct users to websites with product or other offers are protokoliert. The operators of the respective linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the providers to be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function, they must be supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as advertising material ID, partner ID and categorizations.
- Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.
- Personal data: "Personal data" refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the 'data subject'); an identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
- Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on Depending on the type of profile formation, different information regarding demographics, behavior and interests, such as the interaction with websites and their content, etc.) can be analyzed, evaluated or in order to predict them (e.g. the interests in certain content or products, the Click behavior on a website or the whereabouts). Cookies and web beacons are often used for profiling purposes.
- Audience measurement: The range measurement (also known as web analytics) serves to evaluate the flow of visitors to an online offer and may include the behavior or interests of visitors to certain information, such as content of websites. With the help of the range analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. As a result, they can, for example, better adapt the contents of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to detect returning visitors for more accurate analysis of how to use an online offer.
- Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
- Responsible: The "controller" refers to the natural or legal person, authority, agency, or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
- Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, the evaluation, the storage, the transmission or the deletion.
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