Apple is evaluating new color options for the upcoming generation of the iPhone 18 Pro as well as for the first foldable iPhone. While the current "Cosmic Orange" significantly contributed to the sales success of the iPhone 17 Pro series, a deep red is now the focus of the design department for its successors.
Focus on Deep Red for the Pro models
Following the commercial success of the current model in "Cosmic Orange," which generated high demand particularly in the Chinese market due to its similarity to classic Hermès orange, Apple is currently testing a deep red as a new flagship color, as Mark Gurman reports in his newsletter for Bloomberg News berichtetInternally, this option is being considered as the primary color accent for the iPhone 18 Pro and iPhone 18 Pro Max. Whether the red will completely replace the current orange or simply complement the existing palette has not yet been finalized. Since both colors are close to each other in the color spectrum, simultaneous availability is considered unlikely.
Reports of alternative versions in violet or brown are likely to prove to be misinterpretations of different red nuances, as the prototypes in these color ranges exhibit very similar undertones. The final decision regarding the exact saturation of the red tone is traditionally made shortly before mass production.proThe production was carried out.
Functional aesthetics in the foldable iPhone
According to current information, Apple is pursuing a different design strategy for its first foldable iPhone. Instead of relying on eye-catching, trendy colors, the company is opting for a more utilitarian color scheme. This means a return to the classic, functional tones of the early iPhone years.
Specifically, the foldable model is being considered in dark gray or black, as well as a white or light silver variant. This clearly differentiates the foldable device visually from the regular Pro models and positions it primarily as a... proInductive high-end tool.
Availability and outlook
The new models are expected to be unveiled in September, as usual. Until then, it remains to be seen which of the tested shades will pass the stringent quality controls for the anodizing of the titanium cases. Price adjustments due to the new manufacturing process are expected.proDetails regarding the case colors are not yet known, but as usual, Apple reserves the right to offer exclusive finishes only in the higher storage configurations.
