Anker will henceforth consolidate its brands under the name "Anker"
of Nils Ahrensmeier 
on September 03, 2026, 16:01 | Write a comment
Since its founding in 2011, Anker has built up several independent brands: charging accessories were sold under the Anker name itself, smart home products – robot vacuums, security cameras – under eufy, and audio products under [unclear - likely a brand name]. sound core and solar or energyproProducts were sold under the SOLIX brand. Additionally, there was a separate brand, eufy Make, for 3D and UV printers. This division is now being discontinued: In the future, all product areas will be reunited under the core brand "Anker".
New structure: Anchors “Home” and “For You”
The portfolio will be divided into two groups going forward. "Home" will encompass home security, cleaning, and energy – essentially the previous eufy and SOLIX product lines. "For You" will combine charging technology, audio, health, and creative tools, taking over, among other things, what was previously the domain of soundcore and eufy Make.
The transition will be carried out gradually.
The change won't happen all at once. Regarding the new signings... IFA 2026 The new name is already appearing in the product names. Existing products in the portfolio will be gradually renamed, while completely new products will bear the name from the outset. Warranty, customer support, and service will remain unchanged.