Samsung invited guests to Berlin for IFA 2026 to showcase practical examples of what everyday life with AI-powered products looks like. In addition, the new Samsung Galaxy S26 FE was on display, along with new gaming monitors and new Micro RGB TVs.
This year's Samsung exhibition was held not in the familiar "CityCube" directly at the Berlin trade fair grounds, but in the Humboldt Carré in the center of Berlin. The focus was on demonstrating how AI can be integrated into everyday life and how it can work together seamlessly through interconnected Samsung devices.
AI in refrigerator and washing machine
In Berlin, Samsung is showcasing new models in its Bespoke AI washing machine range, now with expanded capacities of 10 kg and 13 kg. The former is said to consume up to 70% less energy than the minimum requirement for energy efficiency class A in Europe. Innovations in the Family Hub were also presented. These include improved AI-powered food recognition for the Bespoke AI refrigerator, which is designed to provide practical recipe suggestions and notifications about expiring food items. The refrigerator uses cameras to accurately identify the specific products inside and adjusts its settings accordingly.
"AI should bring tangible benefits that people can see and experience in their everyday lives.", said Benjamin Braun, Chief Marketing Officer, Samsung Europe. "At IFA 2026, we'll be showcasing how Samsung is taking its AI to the next level across our TVs, mobile devices, and connected homes. Whether it's saving energy, enjoying richer entertainment experiences, or using powerful AI features on more devices, our focus remains on technology that improves everyday life.
AI on the TV while watching football
Samsung is also expanding its Micro RGB TV lineup with new sizes and bringing new AI features directly to the television. Bixby can now be used directly on the TV for all kinds of tasks, such as suggesting videos or requesting information about other devices in the household. In addition, there will be more personalized recommendations for content that you enjoy.
In addition, there are other AI highlights on Samsung TVs:
- The AI Upscaling, to make lower quality content look significantly better.
- With the help of AI Customization The TV should be able to recognize the currently displayed content and automatically improve the picture.
- The AI Colour Booster Pro It should be able to enhance content with greater contrast, regardless of the content, and thus make all displays appear even more vibrant.
- For sports and film fans, there is the AI Sound Controller There's also a practical new feature. This allows the user to individually adjust the voice of the commentary, for example during a football match, or the actors in a film, as well as the background and other elements – essentially a sound mixer directly on the TV.
Enhancements to the Odyssey gaming monitors
Samsung also offered a first look at its new monitors for gamers at the event. This significantly expands the product range with four additional models:
- The Odyssey G75SJ, the world's first 42-inch curved OLED gaming monitor for an even wider view with 4K image quality.
- With the Odyssey G60H Samsung expands its portfolio with the world's first 27-inch monitor with up to 600 Hz in QHD or 1.100 Hz in HD.
- The Odyssey OLED G9 brings with it the world's first 49-inch gaming monitor in DQHD quality and a refresh rate of 360 Hz.
- Lastly there is the Odyssey OLED G8 with a 32-inch UHD OLED display, also with up to 360 Hz and triple-mode support.
Samsung Galaxy S26 FE with AI features, One UI 9 and Google AI Pro
Of course, we also took a look at the new Galaxy S26 FE. This smartphone is the first in the series to ship with One UI 9 and focuses on camera and AI features. Its specifications include a triple-lens camera with 3x optical zoom, a 12-megapixel front camera, and features like Nightography, Super Steady, and My FanCam, which can automatically track and keep people in frame during video recordings. Photo Assist allows users to edit images via voice command, while Gemini Omni can automatically create clips from existing photos and videos.
Information at a glance
Samsung is also expanding its AI features. The revamped Now Brief compiles information such as weather or wellness data into customizable cards, while Now Nudge is designed to provide context-aware suggestions based on selected third-party apps and notifications. Circle to Search with Google can now recognize and search multiple elements within an image simultaneously. With this, Samsung continues its approach of integrating AI features more deeply into everyday tasks and the user interface.
This is what's under the hood
Technically, the Galaxy S26 FE features a 6,7-inch AMOLED display with a refresh rate of up to 120 Hz and a 4.900 mAh battery. With an optional 45-watt power adapter, the manufacturer claims the battery can be charged to 69 percent in approximately 30 minutes. Samsung also promises seven generations of operating system upgrades and seven years of security updates. The revamped Smart Switch is designed to simplify switching between Android and iOS devices, transferring passwords, passkeys, eSIM data, and settings, among other things. The package also includes a six-month trial of Google AI Pro with 5 TB of cloud storage.
