A massive leak caused a stir during Super Bowl LX. OpenAI reportedly pulled an advertisement for its first hardware product at the last minute and replaced it with a "safe" but boring ad slot. A newly surfaced clip allegedly shows the secret project, codenamed "Dime," in action for the first time.
The hardware secret "Dime" revealed, or not?
A leaked 34-second commercial shows a compact, highly polished hardware device that visually resembles a smooth metal pebble. The video shows a user (possibly actor Alexander Skarsgård) intensely examining the object—obviously the AI wearable—before the words "dime" and "almost time" appear at the end. current industry leaks This is an audio-focused device, possibly a new type of AI earbuds, which was also developed internally under the code name "Sweetpea".
Shortly after the video became public, industry insiders spoke out.Max Weinbach" and "signulll“They have spoken out, claiming to have heard from several OpenAI people that the advertising is fake.” However, they believe there is “clearly more to it.” An OpenAI spokesperson confirmed He then claimed that the video was a fake.
Super Bowl scandal: Ad swap allegations against management
A Insider report A post on Reddit casts a potentially dark light on OpenAI's marketing strategy during the Super Bowl. According to the post, an original plan was... proA provocative teaser for the "Dime" product was planned, which CEO Sam Altman reportedly supported personally. However, at the last minute, "B2B dealers" and internal skeptics stopped the ad, fearing it would be too aggressive a market launch compared to competitors like Anthropic.
Instead, OpenAI switched on a significantly more defensive advertising, while rival Anthropic used the evening to directly accuse OpenAI of planned advertisements in ChatGPT to attackThe leaker claims that the entire product department behind "Dime" now faces an uncertain future.
We should know more later this year.
An official launch is expected in the second half of 2026 or early 2027. A basic version could mark the entry point, while a "Pro" variant with more advanced sensors is expected to follow later.
