In 2025, Samsung will further expand its display technologies and complement them with new content in the digital art sector. The focus will be on optimizing its quantum dot technology and expanding its collaboration with the Art Basel art fair.
Quantum dots are nanoscale semiconductor particles that enable precise color reproduction and high brightness. Since 2015, Samsung has been using a cadmium-free version of this technology to meet environmental regulations. Depending on whether they are used in QLED or QD-OLED TVs, the design and light sources differ: While QLEDs operate with backlighting, QD-OLEDs use self-illuminating pixels for improved contrast. Samsung QLED TVs are the only manufacturer to recently receive TÜV Rheinland certification for "Real Quantum Dot Display." receive.
The decisive factor for image quality is not only the technology, but also the quantity and quality of the quantum dots used. Newer models, such as the Neo QLED series, also integrate mini-LEDs and use AI-assisted image processing (AI Upscaling, Vision AI) to improve resolution and color accuracy – even with non-native 8K content.
Art via the Samsung Art Store directly on your TV
Parallel to the technical development with the Samsung Quantum Dot technology, the manufacturer is expanding the art store, a platform for digital art on TVs such as The Frame or Neo QLED. It simply lets your own television act as a work of art – without an expensive screen and, of course, regularly replaceable. At Art Basel in Basel, the company and the fair presented the largest collection to date for the Art Store. The "ABB Collection" comprises 38 works of contemporary art from various regions and media – including, for the first time, from Africa.
The works were selected from over 100 submissions and have been available on compatible Samsung TVs since June 2025. Samsung presented a selection in an interactive exhibition in the so-called "ArtCube." Accompanying discussions on digital formats in art education took place.
