First Xiaomi store opened in Austria: Actions attracted hundreds of visitors

The first Xiaomi store in German-speaking Austria opened on Saturday. The SCS near Vienna was chosen as the location. At the start there were some promotions and discounts for the first visitors - so the rush was enormous. The first pictures and details of the new shop.

The Chinese manufacturer Xiaomi wants to make itself better known in Europe. Now German-speaking customers in Austria and Germany are also being tackled. For the start of the first Xiaomi shop in these two countries, they wisely settled in the Shopping-City-Süd, one of the largest shopping centers in all of Austria. The shop in the Shopping City Süd is operated by Venkon Technix. You probably want more: After asking by TechnikNews Four more shops are already planned in Austria. Locations near Linz, Innsbruck, Wels and Salzburg are named as preferences.

Ten minutes, ten euros: Hundreds of visitors at the opening

When the first Xiaomi store opened in Austria, hundreds of customers were lured with numerous offers. In the first ten minutes, every product was available for ten euros. However, the offer was only valid pro Customer for one product at a time. The flash sale, a type of offer that is also very popular in China, where you can get a product for a short time at half the price, was actually supposed to start at 11 a.m. But since some customers had already been waiting since 20 p.m. the day before, the opening began at 10 a.m. 30-40 police officers, as well as appropriate security personnel, were said to have been on site, as Der Standard reported on request. The number of simultaneous visitors was limited to 20.

Only 40 customers were able to take home an article for ten euros in the first ten minutes. The current Xiaomi smartphone Mi Mix 2S was the favorite. Those who stood further back in the queue could get the Xiaomi Redmi 5A in the store for a price around 115 euros for one euro on top of a second in the following offer. There should not have been any incidents, but the garbage in front of the SCS is said to have been enormous due to the people waiting during the night.

Xiaomi store in Austria: That was the first impression

I already had the opportunity to visit the Xiaomi shop a few days before the opening. From rice cookers to smartphones, air conditioners and notebooks to WLAN routers, there is quite a lot to choose from from the Chinese manufacturer's range. Action cams and the popular Mi Band 2 fitness tracker were also available there. In general, the prices don't differ much compared to shops like Gearbest. In addition, customs fees often have to be paid for purchases from China - this import is of course omitted in the shop.

The first impression was very positive for me. For the first Chinese shop in Germany, the manufacturer Xiaomi designed and furnished the store pretty well. Only a few Chinese lettering on the packaging and language settings on exhibited notebooks and smartphones were a bit annoying. However, this will certainly change with the expansion of the stores in Austria and Germany.